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Our Story

In 2013, we were just a group of ambitious folks navigating the complex world of public relations. But then, we saw the burgeoning cannabis industry - a place teeming with potential and people passionate about the power of the plant. We decided to put our skills to use where they would count the most. Thus, in the heart of Chicago, Tree of Life PR sprouted from a seed of an idea.

Today, we thrive on helping cannabis businesses reach their highest potential. Our path wasn't always easy - we had to learn, adapt, and grow alongside this ever-changing industry. But, each challenge made us better at what we do and deepened our commitment to our clients. We’ve traded in the corporate jargon for authenticity and great outcomes, because we believe in making the journey enjoyable while we guide you to the top.

Meet The Team

Elevating Cannabis Conversations: Meet Elana Cohen

Elana Cohen isn’t just another communications expert; she’s a movement unto herself. Her professional journey and experience have allowed her to be firmly rooted in the intersections of the cannabis and hospitality landscapes. This isn't solely about expertise for Elana; it’s about vision. Her meticulous eye isn't just focused on the details but also on the horizon, eagerly anticipating and adapting to the ever-fluctuating world of trends.

Today, as the visionary behind Tree of Life PR, Elana is more than just a PR professional; she's a catalyst for change in the ever-greening landscape of cannabis. Whether amplifying the voice of mammoth medical cannabis conglomerates or nurturing the narratives of budding independent ventures, she remains unwavering in her mission—demystifying cannabis, shattering its associated stigmas, and championing its benefits.


But Elana's commitment to advocacy extends far beyond the cannabis space. Touched by personal tragedy at the tender age of 15, when she lost her mother to suicide, Elana has since channeled her pain into purpose. As a steadfast voice in mental health advocacy, she actively engages with organizations like the American Foundation for Suicide Prevention, further propelling her mission to dispel the shadows and misunderstandings surrounding mental health.


Her consummate dedication—be it in fostering deep-rooted client relationships, curating poignant stories for journalists, or simply striving for unparalleled excellence in her craft—has not gone unnoticed. In 2016, Elana's tireless efforts were honored with the Crain’s Chicago Business People on the Move Award. Further testament to her indomitable spirit is the recognition from the Professional Organization of Women of Excellence and features in prominent media outlets, including MindBodyGreen and High Times, where she frequently champions her advocacy for mental health awareness.


Elana Cohen is much more than a PR strategist. You find a storyteller, an advocate, a cannabis enthusiast, and above all, a dedicated ally on your journey to make your mark in the green arena. Join her in crafting stories that matter in a world eager to listen.

We'd love to hear from you!

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