Our
Story
Get to Know Us
In 2013, we were just a group of ambitious folks navigating the complex world of public relations. But then, we saw the opportunity to serve emerging industries—starting with the burgeoning cannabis space, and expanding into hospitality and health & wellness—where passion, purpose, and potential intersect. We decided to put our skills to use where they would count the most. Thus, in the heart of Chicago, Tree of Life PR sprouted from a seed of an idea.
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Today, we thrive on helping mission-driven brands grow with authenticity and impact. From dispensaries and boutique hotels to wellness startups and national health campaigns, we’ve adapted and evolved alongside our clients. We’ve traded in the corporate jargon for real conversations and measurable outcomes, because we believe in making the journey collaborative, meaningful—and a little more fun—as we help you reach your highest potential.
Elevating Conversations With Elana Cohen
Elana Cohen isn’t just another communications expert; she’s a movement unto herself. Her professional journey and experience have allowed her to be firmly rooted in the intersections of the cannabis and hospitality landscapes. This isn't solely about expertise for Elana; it’s about vision. Her meticulous eye isn't just focused on the details but also on the horizon, eagerly anticipating and adapting to the ever-fluctuating world of trends.
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Her consummate dedication—be it in fostering deep-rooted client relationships, curating poignant stories for journalists, or simply striving for unparalleled excellence in her craft—has not gone unnoticed. In 2016, Elana's tireless efforts were honored with the Crain’s Chicago Business People on the Move Award. Further testament to her indomitable spirit is the recognition from the Professional Organization of Women of Excellence and features in prominent media outlets, including MindBodyGreen and High Times, where she frequently champions her advocacy for mental health awareness.
